Episode 57: How to choose between two different directions in your business

Download the MP3!

A listener recently wrote to me with a dilemma – with two possible directions for her business, which one should she pursue? As entrepreneurs, we face decisions like this all the time. Here’s the advice I gave her on how to prioritize and where to spend her time and effort.


  • Why doing everything is a recipe for disaster (2:15)
  • A healthy way to split your time between two projects (6:36)
  • 5 factors to guide your selection of the #1 priority (8:40)
  • When to re-evaluate and possibly change tactics (11:56)