Episode 71: Thinking like a marketer when it doesn’t come naturally

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Some people are naturals at marketing, while others have to learn it. There’s a big difference between thinking like a marketer and thinking like a teacher, engineer, product developer, coach, or artist. Until your business is big enough to hire someone to do marketing, you have to learn to think like a marketer! Here are three principles that will help you adopt the marketing mindset.


  • The fastest way to spread the word about your business – even if you’re introverted or opposed to self-promotion (2:15)
  • Why your product or service doesn’t “stand on its own” (6:58)
  • How to sell without being sleazy (11:07)
  • The long game of marketing (12:42)