Episode 74: Building an outdoor adventure company with a big vision – with Tom Mulliez

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When was the last time you spent some quality time outdoors? Today’s guest is Tom Mulliez and he’s going to tell you why that’s especially important for anyone running their own business. Tom has built a company called iTrekkers to facilitate outdoor experiences, and in this interview he talks about his company’s journey, as well as a major change or pivot they’re implementing right now – and the long-term vision for its future.


  • A surprising stat about how spending time outdoors affects you
  • The customer insight that’s revolutionizing iTrekkers’ business model
  • Tom’s big vision for how his company can change the world