Episode 49: Six phases of a lifestyle business

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If you’re a listener of this podcast, then I assume you’re in the midst of building a lifestyle business – a sustainable one that will allow you to live the life you want. I’ve experienced and observed six distinct phases that entrepreneurs tend to go through while developing their businesses and working towards their desired lifestyle.


  • The one thing you MUST do in the MVP phase (2:40)
  • Finding your sustainable growth strategy (5:00)
  • Ways to optimize for efficiency and further growth (7:15)
  • Revenue vs. profit vs. personal income (11:35)
  • From “side hustle money” to quitting your day job (14:30)
  • Questions for reflection at six figures (18:16)