Episode 66: Six business experiments I did – what worked, what didn’t

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There’s no guaranteed formula that is certain to work in growing your business – and that’s why I’m a big fan of doing experiments. Try new things, analyze the results, then adjust your strategy accordingly. Today I’ll tell you about six recent experiments I did in my own business, how they turned out, and what you can learn from them.


  • How last week’s episode motivated me to make major changes (2:05)
  • Two very important things to remember when split-testing (5:30)
  • A simple way to boost e-mail opens and clicks (8:07)
  • What got the most engagement for me on Facebook (10:18)
  • The lesson you can learn from my horribly-performing flash sale (14:51)


  • A/B test statistical significance calculators from Kissmetrics and VWO