I was listening to the “laddering up” strategy described by Clay Collins of LeadPages in this interview, and there were a couple things that rubbed me the wrong way. It brought flashbacks to when I would read case studies of successful businesses and get frustrated and depressed that my business was nowhere near that level. I was inspired to make this episode, in which I explain the reasons you should avoid the “comparison trap” as well as a couple ways to use comparisons for good.
- My issue with the “three rungs” and “five ones” strategies described by Clay (2:01)
- Two reasons it’s ALWAYS apples to oranges (5:51)
- How much of a role does luck play in business? (9:42)
- How to be motivated rather than depressed by comparisons (12:49)