Episode 90: Growing an efficient and profitable content marketing agency – with Madeleine Lambert

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My guest today is Madeleine Lambert, and her company is called Content Refined. She is less than two years into her entrepreneurship journey, but in that relatively short time she has managed to create a successful content marketing agency – so she’s got a team of writers and a steady stream of paying clients. In this conversation, Madeleine gives some great advice on hiring, delegating, and growing your team while keeping the overall business steadily profitable – it’s not an easy balancing act! You’ll learn a lot from her experience.


  • How Madeleine’s hiring process gets great team members
  • Was it hard for her to delegate paid client work?
  • Managing the balance between marketing and delivery
  • Madeleine’s advice for entrepreneurs at an earlier stage of the journey