Episode 128: Doing things the “gentle business” way – with Sarah Santacroce

Do aggressive and manipulative marketing tactics make you squirm? In today’s episode, my guest Sarah Santacroce explains how to implement “gentle business” principles to create a more genuine human-to-human connection (which is still effective in making sales!)

We talk about revealing yourself and what you stand for to your prospective customers, as well as sales calls and last chance emails, and how you can use those tactics in a non-slimy way. If you want your marketing to be in line with your values, then you’ll really enjoy this conversation.