Episode 64: Using live video in your business

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If you’re anything like me, you might be a little shy about using video… especially live video! But it’s one of the most powerful tools you can use for marketing and building relationships with your audience and customers. Today I’ll describe different ways you can use live video in your business, and the best ways to make sure your live video is a good one.


  • Why is live video so powerful? (1:30)
  • Can you use it even if you’re not selling info products or consulting? (3:35)
  • Four different approaches you can take to using live video (5:00)
  • Best practices for producing good live streams (10:58)
  • But I stink on camera / hate doing it! (18:27)
  • Isn’t video expensive to produce? (20:32)