Laura Petersen started a local tutoring and test prep company – and after some trial and error, she was able to find great clients and grow the business into a success. Nowadays she’s involved in podcast marketing and copywriting, and has a ton of GREAT strategies to share!
- How Laura started her tutoring and test prep company (2:30)
- The advertising idea that actually brought in the wrong clients (6:30)
- How Laura built relationships that led to better business (8:20)
- What’s Laura’s role now that the company has matured? (11:00)
- How to grow your podast and get interviewed on others’ shows (15:55)
- Why good copy is essential to every website (20:20)
- Mini master class on 6 tips for improving your copy yourself (21:54)
Links:
- Copy that Pops – Laura’s podcast
- Podtent Marketing
- Places to look for copywriters: Fiverr, Upwork, PeoplePerHour
- Connect with Laura on Twitter and Instagram
