Today I’m talking with Ina from MyMantraActive.com – a thriving active wear brand that she started despite having zero experience in the industry.
Ina shares all about how she found a supplier and what she did to build her following so that people were ready to buy when she launched. She also gives some tips for developing a strong brand and involving customers in the journey.
Highlights:
- Where Ina found her manufacturer (5:40)
- How Ina built her audience before she even had a product (10:20)
- The ongoing challenge of branding and setting yourself apart from the competition (14:55)
- What does Ina’s work and life look like now? (23:30)
- Ina’s plans for her companies in the upcoming years (26:45)
Links:
- Ina’s personal and brand Instagram accounts
- Chasing Freedom – Ina’s blog about entrepreneurship, travel, and creating the life you want
- The two part series telling the story of Ina’s business
