Episode 37: Creating an active wear brand from scratch – with Ina Plesca

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Today I’m talking with Ina from MyMantraActive.com – a thriving active wear brand that she started despite having zero experience in the industry.

Ina shares all about how she found a supplier and what she did to build her following so that people were ready to buy when she launched. She also gives some tips for developing a strong brand and involving customers in the journey.


  • Where Ina found her manufacturer (5:40)
  • How Ina built her audience before she even had a product (10:20)
  • The ongoing challenge of branding and setting yourself apart from the competition (14:55)
  • What does Ina’s work and life look like now? (23:30)
  • Ina’s plans for her companies in the upcoming years (26:45)


  • Ina’s personal and brand Instagram accounts
  • Chasing Freedom – Ina’s blog about entrepreneurship, travel, and creating the life you want
  • The two part series telling the story of Ina’s business