Episode 27: Building a profitable fashion blog – with Brock McGoff

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Do you think that the only way to make money online is to teach others how to make money online? Wrong! Most entrepreneurs who are making a living in other niches simply aren’t constantly broadcasting or publicizing it. Today’s guest, Brock McGoff, runs themodestman.com – a style blog for shorter men. In this interview, he talks all about driving traffic, working with sponsors, and more.


  • How Brock could tell that his style blog was gaining traction, after other niche sites failed (4:15)
  • The ins and outs of working with sponsors (7:30)
  • How to strike a balance between informative and promotional content (12:45)
  • Brock’s biggest growth drivers (16:00)
  • What Brock’s day-to-day work looks like (23:00)