Episode 60: Taking time to work “on” your business when work is piled up

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“Work ‘on’ your business, not ‘in’ your business” is a phrase that gets thrown around as entrepreneurial advice, but what does it actually mean and how should we apply it? How can you take the time to work “on” the business, anyway, if you already have tons of work on your plate? Today’s episode dives into this concept and gives you practical ways to be both a productive worker and a strategic CEO.


  • What does this phrase actually mean? (1:42)
  • Who should (and shouldn’t) apply this advice, and how much time should you dedicate? (3:50)
  • Urgent vs. important – determining what really needs to be done “now” (7:23)
  • Four different techniques for carving out time to work “on” the business (13:40)
  • Why sacrificing some of your time will leave you and your business better off (18:18)


  • Darya Molchanova

    Dear Shayna, thank you so much for your podcast! It’s a huge inspiration! I was so surprised when you mentioned that you only have about 100 listeners per episode. It’s just strange! So much valuable information and inspiration there

    • Thanks for your kind words, Darya!! It’s really encouraging to know that my listeners are getting value. To be honest, I’m not really promoting the podcast at all… I know I could grow it faster if I actively did marketing, but for now I’m content to just keep producing episodes and have people find me naturally 🙂

  • YES! I took the past two weeks off from meeting one-to-one with clients so that I could work on my business. This has enabled me to check things off my to-do list that have been lingering for months, including switching email marketing providers and creating content for digital products. It also helped me realize that I actually *do* enjoy and even miss my coaching sessions, but that I should limit my availability even more and batch these sessions as well. 😉

    • Nice job! It feels great to check off those things that have been pending for months.