Episode 67: Should your business be your passion?

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Many people want to tell us or teach us to “Build a business around your passion!” and others say that’s a recipe for disaster. I think this topic is more nuanced than just black and white, yes or no – and in today’s episode I explore three aspects of the intersection between entrepreneurship and passion.


  • The one criterion every business MUST fulfill (1:18)
  • Why you might be surprised/disappointed at where you need to spend your time (5:19)
  • The secret to long-lasting, deeply fulfilling work (11:55)