Episode 77: Results from my $600 advertising experiment

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This past fall, I took a deep dive into the world of paid advertising. Up to this point, my business’ growth has all been through organic content marketing, so I wanted to see if I could accelerate it with paid ads. Listen in to find out how exactly I set up my campaigns, the somewhat surprising results, and my main takeaways.


  • Three ways I narrowed down my audience for the ads (3:18)
  • A crucial decision to separate two groups (6:05)
  • Specific numbers of new subscribers I acquired (9:26)
  • Tracking their buying behavior over three months (11:45)
  • Lessons learned from this experience (15:48)