Episode 95: Beta-testing and pre-selling new products

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Whether it’s your very first product/service or whether you’re adding a new one to your business, beta-testing and pre-selling are two great strategies to validate market demand as well as get feedback on and improve a new product or service. In today’s episode I share some best practices for getting the most out of your beta test or pre-sale.


  • What’s the difference between a beta test and a pre-sale?
  • How many people to bring into a beta test and how to invite them
  • How you should spend the next three months after closing sign-ups
  • Key ways to build trust and excitement in a pre-sale
  • Responses to common hesitations when it comes to pre-selling