Episode 91: How I removed a product feature without upsetting customers

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When you want to improve or add something to your product, customers will love it! But what if you want to take something away? When you need to discontinue a feature or change the direction of your product or service, you might fear angering your current and previous customers.

I’m currently phasing out a long-established feature of my products, and in today’s episode I’ll tell you how I made the decision to proceed and what the reaction from my audience has been.


  • Two reasons why I decided to remove this product feature
  • Various potential solutions I considered, and how I chose my final course of action
  • Aftermath of the feature removal (you might be surprised)