Episode 97: Increasing the “know, like, and trust” factor for prospective customers

Download the MP3!

How to convert more customers – it’s what we all want, right? There’s no one-size-fits-all answer, but there are some best practices. It’s true that people will buy if your product or service meets their needs, but there’s another less straightforward factor – people buy from companies they know like and trust.

Today’s episode is a brainstorming session about things you can do to increase the know/like/trust factor on your website and in your communications, so you can build a relationship and make people more likely to buy from you.


  • How “providing value” can go beyond just information
  • Specific ways to make any product/service crystal clear
  • Three different types of stories you can share
  • How to be accessible and trustworthy
  • Following through on your promises post-purchase