Episode 61: How and why I’m changing my growth strategy

Download the MP3

After nearly six years of growing my business with one main strategy, I’m changing my focus! Why mess with something that’s working? Listen to this episode to learn the rationale behind it, and find out where I’m planning to go from here.


  • Two reasons why my former strategy grew the business so well… and why continuing it would be counterproductive (3:06)
  • Pivot points that you WILL encounter as an entrepreneur (6:25)
  • Getting back to – and improving – one of my original growth strategies (8:55)
  • Specific ways I’m trying to improve my conversions (12:35)
  • How I would do a monthly membership program differently this time (17:11)