Episode 94: Tips and tricks for writing good copy – with Liz Theresa

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Copy is one of the most important elements in your online business, and in today’s episode you’ll learn how to evaluate and improve the messaging on your website and sales page.

My guest is Liz Theresa, and she has some great tips for writing effective copy that connects with your target audience and convinces them to invest in your products or services.


  • What exactly is “copy,” and why is it so important?
  • Elements that make for good and bad copy
  • Effective sales pages – how to describe the problem and present the solution
  • When should you write copy yourself vs. hire a copywriter?