Episode 96: Building an effective fitness training business – with Grant Eilertson

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Today I’m talking with Grant Eilertson of Raise the Bar Training. He has a passion for helping people increase their fitness level – especially busy people who want an effective way to work out. In this conversation we explore how Grant started and grew his business, with some key breakthroughs and turning points along the way. Grant also shares some fitness tips at the end of the episode.


  • How and why Grant switched to a different business model in the same niche
  • Factors that helped him get his first paying clients
  • What he regrets and wishes he’d done differently in his business journey
  • 80/20 fitness tips for busy entrepreneurs